Ten years the National Trading Association in the middle of autumn sums up competition, the scale and which value, really, have got the All-Russia character. Today the award “Product of the year” well-known the countries in all regions as the competition recognition is defined by geography of participants and their weighty part in development of the consumer market in Russia.
The authority of the award is confirmed also by its high status — together with us competition spends Moscow International Business Association with support of Commercial and industrial chamber of the Russian Federation, under home nursing of the Government of Moscow.
Audit of retail trade of company Nielsen is a branch quality standard of the information on movement of a product, a share of the market, distribution, efficiency of promo-actions, pricing and other important market information. Using the given scannings of bar codes and personal visitings of shops by professional auditors, Nielsen offers a complete package of the marketing information on various sectors of a food and not food commodity market of national consumption, such as a foodstuff, drinks, tobacco products, a forage for animals, the economic goods, resources of a personal maintenance and others.
Consumption of the goods of mass demand is analyzed by COMCON on the basis of the data of research TGI-Russia in which frameworks 34 thousand Russians from 60 cities with the population of 100 thousand inhabitants and are annually interrogated more.
The ending of a summary rating for a year also is the given ceremony.
Experience of carrying out of competition shows — winners of the award not in words, and in practice are recognised leaders of the consumer market, and the victory in our competition promotes a gain of new market positions and enhance brand sustainability. Knowingly the award symbol “Product of the year” — our, become legendary, five-pointed gold star — serves today as an ornament of production of winners of competition, their new, bright logo.